Copy of Academy | The Friction Dept 2026

The Friction Academy

Training that doesn't feel like training. Your team plays the problem first, then learns to fix it.
Built from real operational experience in the highest-pressure creative environments, not from leadership theory.

30 minutes. We tell you which module your team actually needs. No pitch.

Our sessions don't look like training
No slides for the first hour. No theory until you've felt the problem. Every module runs on the same method.

01

Play it

Your team starts with a simulation where the exact friction we came to fix shows up live. Not a case study about another company. Your dynamics, exposed in a game.

02

Hear it

We connect what just happened in the room with what happens in your company. That frustration you felt two minutes ago? That's your Monday meeting.

03

Fix it

Only then comes the structure: concrete tools your team applies the next day, not a binder that dies in a drawer.

People forget workshops. Nobody forgets the day their team sounded like noise and then... just harmony.

STARTING AT

€249

in person

Book a Lunch & Learn →

Lunch & Learn

One topic, one hour, over lunch. The lowest-risk way to see if this is for your team. Available on any of the 9 module topics.

Module 01 · Half day · 3h

Quiet cracking

Your best people don't quit loudly. They fade while still delivering. How to detect it before the resignation letter.
In the room: one loop repeating without variation until it becomes unbearable. That's a role without evolution.

€1.900

★ €1.425 until Aug 31

Let's Talk >

Module 04 · Full day · 6h

Stop managing, start leading

Your team doesn't need more supervision. It needs clearer direction and fewer check-ins.
In the room: a producer who plays every instrument himself versus one who makes the band play. Your team hears the difference.

€3.500

★ €2.625 until Aug 31

Let's Talk >

Module 07 · Half day · 3h

Who owns what now?

When roles blur, everything becomes everyone's job, which means nobody's job.
In the room: two people on bass, nobody on drums. In music you hear it in 3 seconds. In your company it takes 6 months.

€1.900

★ €1.425 until Aug 31

Let's Talk >

Module 02 · Full day · 6h

Stop working for free

79% of creative agencies over-service without charging. Scope creep isn't generosity; it's a structural failure.
In the room: a track where everyone keeps adding layers and nobody can say no. We build the pause before yes.

€3.500

★ €2.625 until Aug 31

Let's Talk >

Module 05 · Half day · 3h

The decision that never gets made

Decisions that survive three meetings without anyone owning them are the most expensive silence in your company.
In the room: your team builds a track with no producer. The drop never comes. Then we appoint one.

€1.900

★ €1.425 until Aug 31

Let's Talk >

Module 08 · Half day · 3h

Trust is gone. Now what?

Trust doesn't come back with a team dinner. It comes back with structure that makes reliability visible.
In the room: playing your part without hearing the others, trusting it will fit. Trust as a technical requirement, not a feeling.

€1.900

★ €1.425 until Aug 31

Let's Talk >

Module 03 · Full day · 6h

The conversation nobody wants to have

Every team has one. The longer it waits, the more it costs.
In the room: one instrument is out of tune. Everybody hears it. Nobody says it. We practice saying it.

€3.500

★ €2.625 until Aug 31

Let's Talk >

Module 06 · Full day · 6h

Leading when AI changed everything

Your team is already using AI, with or without you. Leading through that shift is not a tech question; it's a structure question.
In the room: half the band gets a new instrument nobody rehearsed with. We rebuild the arrangement.

€3.500

★ €2.625 until Aug 31

Let's Talk >

Module 09 · Full day · 6h

Scale without breaking

What got you to 15 people is what breaks you at 30.
In the room: what works with 3 musicians jamming dies with 12. Past a certain size, you need a score.

€3.500

★ €2.625 until Aug 31

Let's Talk >

Miguel Rosales,
Director
Promo agencia (AR)

We had two of our best people about to walk out and we never saw it coming. The session gave us concrete signals we now catch early. We stopped losing talent just because we weren't looking.

David Weidinger,
Project leader
Garbicz fest (Pol)

My team avoided the uncomfortable topics until they blew up. We left with a system for naming problems before they turn into crises. It changed the way we talk to each other.

Patricio Roso,
Creative director
Piso 3 design (Spa)

We said yes to everything and then resented the workload. We learned how to price and protect the team's time. Within one quarter we stopped giving hours away for free.

Who runs the module

Every session is led by Christian, start to finish.

No junior trainers, no scripts. The person who built these workshops is the one in the room with your team and that's what makes them work.

Meet Christian →

Ready to fix the friction?

Tell us what's going on with your team. We'll map it and recommend where to start. no pressure, no pitch.

mentor@thefrictiondept.com